Description: Board Member, Marketing

Board Member, Director of Marketing

The New York City Classical Guitar Society (NYCCGS) is seeking a Director of Marketing to join our Board of Directors. This is a hands-on volunteer leadership role for an individual who will develop and advise on the NYCCGS’s marketing and communications strategy to help expand our audience, visibility, and impact within New York City’s performing arts community.

About NYCCGS

NYCCGS is a nonprofit organization dedicated to advancing the classical guitar’s presence in New York City through concerts, education, community engagement, and artist support. We foster a vibrant community of musicians, enthusiasts, and supporters while upholding the highest standards in the performing arts.

Role Overview

The Director of Marketing serves as the Board’s lead for marketing and audience development. This role is responsible for contributing to, developing, and executing NYCCGS’s digital marketing strategy, overseeing social media presence, analyzing performance data, and translating insights into actionable recommendations. The Director of Marketing works collaboratively with the Board to ensure that marketing efforts support programming, fundraising, and long-term organizational goals.

Scope & Authority

The Director of Marketing has joint ownership over NYCCGS’s marketing strategy in collaboration with other members of the board, with shared execution responsibilities across digital platforms. This includes planning campaigns, managing content direction, monitoring performance, and reporting results to the Board.

Key Responsibilities

• Developing, managing, and advising on NYCCGS’s digital and social media marketing strategy

• Growing NYCCGS’s presence across platforms such as Instagram, Facebook, YouTube, Google Ads, and related channels

• Suggesting and maintaining creative for a content calendar aligned with concerts, events, and fundraising initiatives

• Analyzing social media and marketing analytics (engagement, reach, audience growth, conversions)

• Translating data and trends into clear, actionable insights for the Board

• Preparing brief marketing performance summaries for Board review

• Oversee the creation of marketing assets using tools such as Canva or Adobe Express

• Collaborating with other Board members on fundraising, audience development, and event promotion

• Assisting with planning and promotion of concerts, fundraising events, member meetings, and social events

• Attending Board meetings and participate in NYCCGS functions as needed

Time Commitment

Approximately 4–10 hours per month on average, including Board meetings, marketing planning, and ongoing campaign management. Time commitment may increase modestly during major concerts, fundraising campaigns, or seasonal initiatives.

Qualifications

• Experience or demonstrated interest in marketing, communications, or audience development

• Strong organizational and communication skills

• Comfort working with analytics and performance metrics

• Ability to work independently while collaborating effectively with a volunteer Board

• Passion for classical guitar, music, and/or New York City’s performing arts community

• Commitment to the mission and values of NYCCGS

Preferred Experience

• Familiarity with NYCCGS or similar arts and nonprofit organizations

• Experience managing social media accounts for arts, nonprofit, or cultural institutions

• Experience with Google Ads or other paid digital advertising platforms

• Working knowledge of Google Sheets, Excel, Airtable, or similar tools

• Familiarity with social media insights, Google Analytics, or related analytics platforms

• Residence in New York City preferred; Tri-State Area candidates will be considered

Board Expectations

Board members are expected to actively contribute to their area of responsibility, participate in Board discussions, and collaborate in good faith toward measurable organizational outcomes.

Whether you are a marketing professional, an arts administrator, or a committed supporter of the classical guitar, this role offers an opportunity to meaningfully shape the future of NYCCGS and expand its reach within New York City’s cultural landscape.

To Apply:
Please upload your cover letter and resume to this application form. The application cycle will remain open until March 8, 2026. Questions about this position can be sent to president@nyccgs.com. The NYC Classical Guitar Society looks forward to hearing from you!